What is Search Engine Optimization (SEO)?
SEO
is the practice of optimizing your website to increase the number of
valid visitors that your site receives from organic listings that appear
in the top search engines – mostly Google. Increase these visits and
your listing, and you will generate the ROI (return on investment) that
you are looking for.
Why You Need to Invest in SEO ?
It
is not enough to lace your website with keywords, and if you have paid
any attention to Google’s Panda and Penguin updates, you know that
keyword stuffing is no longer a good thing (not that it ever was).
Google’s focus now is on high-quality, unique content that is utilized
with only “white hat” SEO techniques.
