Thursday, 6 June 2013

Recovery from Google's Penguin 2.0:


  • De-optimize the web site
  • Increase quality links to pages
  • Make sure link anchor text is more natural
  • Remove links from blogrolls
  • Scale back the internal link anchor text
  • Exact match domains hurt
  • Move content to a new domain
  • Build a smaller site with very few pages
  • Write better content
  • Add more social elements, i.e. Google+ Sharing
  • Site audit to determine problem areas

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